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Hoses of the Holy in the Parallel Universe

June 23, 2004

Brand Values

Now that's funny. Tony Blackburn suspended for playing Cliff Richard. This is on one of those godawful "classics" radio stations, that plays nothing but regurgitated tripe for baby Puffins. But Cliff "doesn't match their brand values", apparently. Which are what, I wonder? Playing shite on heavy rotation, hour after hour, but no room for the "melodic pop" of Sir Cliff? I would have thought he was almost paradigmatic of what a radio station is all about.

Protesting too much, maybe, deep in denial. It's like when the French football squad failed to include Eric Cantona. Like excluding players for being too good. Cliff is just too perfect a fit for them, so they don't want him.

Do they really think that someone who tunes in to Classic Gold and voluntarily listens to Tony Blackburn is going to object to "Summer Holiday"?

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