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Hoses of the Holy in the Parallel Universe

October 09, 2003

Market research my arse

Nobody asked me or any of my brainwashed friends:

Thank you for your recent enquiry via email.

We are always pleased to hear what our customers want and your suggestion for Caramac Kit Kat was very interesting. At Nestle, we are testing and evaluating new product ideas all the time and often people send us suggestions for things we have already tried, either in this country or abroad. However the development of a new product is very complicated. It requires detailed market research to measure whether there is sufficient consumer demand, careful investigation of the production processes that might
be involved and analysis of costs, at the end of the day, people are not going to buy something if it is too expensive.

In fact, your suggestion has been considered but regrettably market research at the time indicated that the demand in the UK for such a product would not be sufficient to make it economically viable. However, we constantly review our policies and if the market trend does change we would, of course, reconsider the matter.

Thank you once again for taking the trouble to contact us and for the interest you have shown in our company.

Kind Regards

Karen Short
Consumer Services
Nestle UK Ltd
Freephone 0800 00 00 30


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